In today’s supply chain landscape defined by volatile costs, limited carrier capacity, and rising customer expectations shippers are sending a clear message: “We want more innovation. We want more control.”
A recent Supply Chain Dive report found that 71% of shippers are actively demanding innovation from their transportation partners. Outdated carrier models, disconnected systems, and reactive service are no longer acceptable.
https://www.supplychaindive.com/spons/shippers-want-technology-innovation-from-their-transportation-providers/753518/
That’s why, in this edition, we sit down with Maharajan Karthigaivelayutham, Chief Delivery Officer at CSCS and a global supply chain & Integration leader with over 30 years of experience, to explore this pivotal industry shift.
From “Who Can Deliver?” to “How Can I Deliver Better?”
Shippers are no longer asking, ‘Who can deliver this for me?’”
“They’re asking, ‘How do I deliver this better myself?’” Maharajan Karthigaivelayutham
This shift from passive outsourcing to strategic execution isn’t a trend.
It’s a transformation.
The Problem with Traditional Carrier Models
Over the past 3–5 years, shippers have struggled with:
Missed deliveries due to carrier constraints.
Unpredictable surcharges and rate volatility.
Poor visibility and limited tracking.
Rigid routing with no real-time control.
In today’s environment, where every hour and dollar counts, these limitations are no longer tolerable.
The Private Fleet Comeback: By the Numbers
57% of large shippers are expanding or evaluating private fleet models (FreightWaves, 2024)
12% YoY growth in dedicated fleets, driven by cost and consistency
Private fleets report 30–40% lower last-mile delivery costs in urban zones
One major retailer saved $18M annually by shifting 40% of parcel volume to its own fleet
Owning your logistics is back and this time, it’s powered by technology.
How CSCS Powers Smart Fleet Operations
Our AI-powered integration platform helps shippers move from carrier-dependent to fleet-empowered.
CSCS Capability
Smart Dispatch Engine.
Dynamic Delivery Promise Engine.
IoT-Based Asset Tracking.
CO₂-Aware Route Optimization.
Prebuilt Integrations (WMS, OMS, TMS).
What It Enables
Optimize carrier vs. fleet routing based on cost, SLA, and volume.
Accurate ETAs with real-time visibility.
Track and reroute fleet vehicles live.
Meet sustainability goals while reducing cost
Go live in weeks not quarters
Results That Matter
A global CPG brand used CSCS to rebalance their outbound logistics. The impact:
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9% increase in OTIF (On-Time, In-Full).
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$6.7M annual savings on parcel and regional carrier costs.
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4x faster rerouting during peak season.
The Future is Fleet-Led. Tech-Powered. Shipper-Controlled.
When delays, silos, and SLA misses can cost millions, owning the logistics experience is how you own the customer experience.
At CSCS, we:
Integrate your stack. Optimize your fleet. Give you the intelligence to adapt in real time.
No rip-and-replace. Just smarter, faster, more profitable logistics.
Let’s Talk:
Exploring a private fleet or hybrid model?
Let’s show you how CSCS can help you move faster, spend smarter, and deliver better.
Article by:
Maharajan Karthigaivelayutham (Maha)
Chief Delivery Officer, CSCS