Project Delivery Spotlight
July 1, 2026 wdeveloper

From ERP To Shelf In 60 SecondsConnecting MS Dynamics Business Central to Electronic Shelf Labels. A live integration bridge delivered from concept to production in just 8 weeks.

From ERP To Shelf In 60 Seconds Connecting MS Dynamics Business Central to Electronic Shelf Labels. A live integration bridge delivered from concept to production in just 8 weeks.
Executive Summary

For a Saudi retailer managing a large product catalog through MS Dynamics 365 Business Central, promotional pricing was a recurring operational bottleneck. Every time a discount was approved in the ERP, store staff had to manually update physical shelf labels across the floor a slow, error-prone process that created visible gaps between the system price and the shelf price.

With thousands of active SKUs and frequent promotional campaigns, the sheer volume of manual updates overwhelmed store teams. This lag not only drained operational resources but also created compliance risks and customer friction at checkout due to mismatched prices.

The client already had Electronic Shelf Label (ESL) hardware installed battery-powered digital price tags that can be updated wirelessly. What was missing was the software layer to connect the ERP to those labels automatically, accurately, and in near real-time.

"The ESL hardware was in place. The gap was the intelligent bridge between the ERP's discount approval workflow and the label on the shelf. That is exactly what we built."

Apparel Retail Store Fig 1. Digital shelf labels update seamlessly across thousands of retail items.
One App, One Source Of Truth

CSCS designed and built the ESL Connect App: a unified integration application that polls MS Dynamics Business Central APIs every 60 seconds, processes approved pricing and discount data, and pushes updates directly to registered ESL shelf label devices via the ESL vendor API.

Instead of relying on fragmented scripts or manual data exports, the application operates as a robust, automated background service. Packaged as a single deployable unit combining a sync engine, backend service layer, and management UI, it minimizes the operational footprint and simplifies IT management.

Core Capabilities
• Real-Time ERP Sync: Polls MS Dynamics BC at 60-second intervals to retrieve approved discounts.
• Automated ESL Push: Processes ERP data and delivers updates to shelf label devices.
• Store Management: Dashboard to configure settings and monitor device health.
• Template Management: Controls visual format rendered on each display.
• Sync Logging: Timestamped audit trail of every cycle.
By The Numbers
60s Sync Cycle
3,847 Items Checked/Cycle
Delivery & Impact A seamless integration framework built to eradicate manual pricing workflows and establish a single source of truth across the retail floor.
How We Delivered It

CSCS structured the engagement into three tightly scoped phases, completing the project with zero schedule slippage. By prioritizing hardware validation early in the timeline, the team eliminated downstream integration risks.

Phase I • Weeks 1–2 Discover & Configure Deep analysis of the client's MS Dynamics BC environment and Discount Progress workflow. We executed API mapping, ESL hardware setup, AP Base Station configuration, and template creation validating the full device layer before any core development began.
Phase II • Weeks 3–5 Design & Sync Engine Sync architecture design, core integration logic, and 60-second cycle implementation. UI/UX prototyping ran in parallel to ensure a seamless operator experience. The phase closed with four formal end-to-end validations: BC discount sync, ESL template binding, API error handling, and documentation.
Phase III • Weeks 6–9 Build, Validate & Deliver Full application build integrating the UI, backend service, and sync engine into a single deployable product. This included staging deployment, stress testing, bug resolution, and a complete documentation package followed by an on-schedule UAT handover to the client in Week 9.
Core Consulting Services CSCS partners with GCC enterprises to modernize their technical infrastructure through specialized practices:
• MS Dynamics 365 Architecture
• IoT & Hardware Integration
• Retail Operations Automation
The Business Impact
Eliminated Manual Updates. Any ERP-approved discount or price change is on the shelf within 60 seconds of approval—no staff action required.
Shelf-to-ERP Accuracy. By removing human intervention from the pricing update loop, the programmatic link eliminates transcription errors and pricing lag, ensuring strict compliance with local retail regulations.
Real-Time Visibility. A live view of every ESL device (battery level, signal strength) enables proactive issue resolution before it affects the floor.
Resource Recovery. Staff members previously tasked with printing, cutting, and placing paper labels are now reallocated to customer-facing roles, improving in-store service quality.
Data flow visualization Fig 2. Data flows seamlessly from Dynamics BC to the hardware endpoints.
About Us- Integration Partner CSCS is a supply chain and logistics technology consulting firm specializing in ERP integration, supply chain visibility, and logistics process automation. We work with enterprise clients across the GCC and South Asia on Microsoft Dynamics 365 Business Central implementations, custom integration development, and end-to-end application delivery. The ESL Connect App represents our capability to take a complex integration challenge from discovery and API mapping through to a fully tested, documented production application and deliver it within compressed commercial timelines, without compromise on quality or schedule.

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